Topic: social media platforms

In 2024, the cybersecurity realm has opened new doors to new vulnerabilities and attack techniques. As attacks become more sophisticated and dynamic, traditional defense mechanisms fail to provide protection. Therefore, to effectively combat these challenges, CISOs and IT leaders need to analyze the current situation and mitigate threats in real-time. As we look ahead to 2025, likely, the concerns faced by CISOs and IT leaders in 2024 will potentially worsen. However, for a handy deep dive...

Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what customers can consume, leaving organic posts to become invisible and inundated by sponsored content. The more content is published, the more organic reach falls naturally. Because of this, social platforms are becoming a less viable channel for driving traffic. Social media is a vital marketing tool for every compan...

Colin, could you elaborate on the concerns you’ve raised regarding AI’s impact on elections? Answer: When it comes to AI and its impact/role in elections, the challenge is misinformation, generated by deep fakes (e.g. someone’s image and voice being used to propagate false opinions and incorrect information), bot accounts on social media propagating incorrect and/or misleading information and people’s susceptibility these types of behaviors. In practical terms this means that we all need to b...